Other snowboarding events in which Amp Energy is a primary sponsor include the Burton Am Series, Burton Demo Tour, Burton World Tour, and the Canadian Open Snowboarding Championships. In 2009, Amp Energy joined Burton Snowboards to sponsor the 27th Annual US Open Snowboarding Championships at Stratton Mountain in Vermont. The sponsorship ended in 2011 as the race is now known as the Yellawood 500.Īmp Energy sponsors a snowboard team which includes athletes Mason Aguirre, Keir Dillon, Kevin Pearce, Jack Mitrani, Luke Mitrani and Scotty Lago. In October 2010, Amp Energy Juice produced a short film about Talladega Superspeedway titled The Legend of Hallowdega which starred David Arquette, directed by Terry Gilliam and included appearances by Dale Earnhardt Jr. PepsiCo has sponsored the Talladega Superspeedway race for multiple years, resulting in the race being titled the "Amp Energy 500" in 20, and the " AMP Energy Juice 500" in 2010. In late 2011, PepsiCo withdrew its Amp Energy sponsorship, replacing it with Diet Mountain Dew. 88 Amp Energy/National Guard Chevrolet car. The product was available in 16-ounce cans and featured the same paint scheme as Hendrick Motorsports’ No. In 2009, Amp Energy released Tradin’ Paint, a limited edition Earnhardt Jr.-themed energy drink which was a combination of three flavors: orange, lime and berry.
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In 2008, Amp Energy began sponsoring NASCAR Sprint Cup Series driver Dale Earnhardt Jr. 61 Peak Fitness Racing Ford for the 2006 Daytona 500. The drink was discontinued in 2017, in order for Britvic to focus more on the original variety.Īmp Energy was the title sponsor for the inaugural NHL Winter Classic outdoor game on New Year's Day 2008.Īmp Energy sponsored Kevin Lepage's No. It also contains real sugar as is common with other UK soft drinks. Amp Energy - Powered by Mountain Dew features a higher caffeine content than Mountain Dew Energy at 31 mg/100ml. This is similar to its early release in North America, with the Amp logo featuring the text 'Powered by Mountain Dew' beneath it. The United Kingdom version of Amp Energy is released under the 'Mountain Dew' brand with a UK-unique new logo.
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The line features a resealable can lid, and has sponsored several esports communities.Īn 'Amp' branded citrus-flavoured energy drink distributed by Britvic under license from PepsiCo. On March 6, 2013, Amp Energy officially announced that it will re-introduce its Orange flavor.Ī new line of drinks from the Amp brand was introduced in 2018, titled Mountain Dew Amp Game Fuel, bearing the name of Mountain Dew's former line of Game Fuel drinks. Also introduced at this time was Amp Energy Gum, which is made from a blend of B-vitamins, taurine and caffeine. These juices are produced in two flavors: Orange and Mixed Berry, and are packaged in 12-ounce bottles. In February 2010 a new series of juices was launched under the name Amp Energy Juices, which are made with B-vitamins, taurine, ginseng and guarana. There was also a limited edition flavor named Tradin Paint which was an Orange/Lime/Berry drink. Traction has since been renamed to Boost.
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The Amp Energy product line has since expanded to a broader range of flavors and variants, which as of 2011 included Amp Energy (Original), Sugar Free, Overdrive (cherry), Relaunch (discontinued) (orange), Elevate (mixed berry), Traction (grape), Green Tea, Lightning (lemonade) and Sugar Free Lightning, and watermelon. 8.4 fluid ounces of Amp contains 74 milligrams of caffeine. Amp Energy Original contains taurine, B-vitamins, guarana, ginseng and maltodextrin.
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According to beverage industry commentators at the time, this labeling update was enacted with the intent of "placing a stronger emphasis on the 'Amp Energy' brand and less on its Mountain Dew roots". In Amp's 2011 redesign, the Mountain Dew logo was taken off the cans completely. In 2008, the label design was changed to contract the product name to a more concise "Amp Energy", with the Mountain Dew logo being shifted to the lower portion of the cans. The original formulation of Amp Energy was positioned as a flavor extension of the Mountain Dew brand, and in 2001 its label read "Amp Energy Drink from Mountain Dew". As of 2009, Amp Energy was the number four energy drink brand in the U.S.
The beverage is packaged in both 16-ounce and 24-ounce cans, and is sold in the United States, Canada, the United Kingdom and Lebanon. Beginning in 2009, it was produced and labeled under its own stand-alone trademark name, but in 2018, reverted to using Mountain Dew branding.
At the time of its introduction in 2001, Amp Energy was initially distributed under the Mountain Dew soft drink brand. Mountain Dew Amp (or simply Amp) is an energy drink brand produced by PepsiCo.
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